Article2014

Corporate social responsibility and advertising

36 citations0/0 files storedInternational Journal of Advertising

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Corporate Social Responsibility and Sustainability Corporate Social Responsibility Reporting Consumer Behavior in Brand Consumption and Identification

Abstract

In this editorial for IJA, volume 33 issue 1, Charles R. Taylor examines the issue of corporate social responsibility in the light of gay and lesbian rights debates around the 2014 Winter Olympics held in Sochi, Russia. Many LGBT groups have criticised the responses of corporations who sponsor the Olympics Games and the conventional wisdom to avoid taking stances on controversial social issues may no longer be enough for marketers. Taylor calls for further research into this area, especially where the complex global economy may come into conflict with local cultural values.

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References

1999Corporate Social Responsibility 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 2006Corporate Social Responsibility, Customer Satisfaction, and Market Value 2001Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior 2005The impact of perceived corporate social responsibility on consumer behavior 2004Corporate Social Responsibility and Marketing: An Integrative Framework 1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned 2007Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing

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