References

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• 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
• 2006Corporate Social Responsibility, Customer Satisfaction, and Market Value3,436 cited
• 2001Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior2,119 cited
• 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
• 2004Corporate Social Responsibility and Marketing: An Integrative Framework1,872 cited
• 1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned877 cited
• 2007Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing866 cited
• 2006Achieving Marketing Objectives through Social Sponsorships799 cited
• 2010The Hofstede model718 cited
• 2007Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer501 cited
• 2011Consumer Responses to Corporate Social Responsibility (CSR) in China496 cited
• 2003CSR in Stakeholde Expectations: And Their Implication for Company Strategy412 cited
• 2003CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation