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Displayability: An assessment of differentiation design for the findability of bottle packaging
16 references·0 citing·31 second hop
Displayability: An assessment of differentiation design for the findability of bottle packaging (2012)Displayability: An assessment of differen…Intellectual Property in the New Technological Age: 2023 (2023)Intellectual Property in the …Holistic Package Design and Consumer Brand Impressions (2008)Holistic Package Design and C…Packaging and purchase decisions (2004)Packaging and purchase decisi…Emotional branding: the new paradigm for connecting brands to people (2002)Emotional branding: the new p…The verbal and visual components of package design (2000)The verbal and visual compone…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…The experience economy: work is theatre & every business a stage (1999)The experience economy: work …Marketing communications : an integrated approach (1998)Marketing communications : an…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of qualitative researc…The effect of new package design on product attention, categorization and evaluation (1997)The effect of new package des…Exploratory consumer buying behavior: Conceptualization and measurement (1996)Exploratory consumer buying b…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Focus Groups: Theory and Practice (1991)Focus Groups: Theory and Prac…Focus Groups: Theory and Practice (1990)Focus Groups: Theory and Prac…Content Analysis for the Social Sciences and Humanities. (1970)Content Analysis for the Soci…Researching Lived Experience: Human Science for an Action Sensitive Pedagogy (1990)Narrative Inquiry: Experience and Story in Qualitative Research (1999)Using thematic analysis in psychology (2006)Document Analysis as a Qualitative Research Method (2009)Seeking Qualitative Rigor in Inductive Research (2012)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Exciting red and competent blue: the importance of color in marketing (2011)Sensory marketing: the multi‐sensory brand‐experience concept (2011)New Product Design: Concept, Measurement, and Consequences (2015)Ability of Experience Design Elements to Elicit Emotions and Loyalty Behaviors (2004)Emotional Branding and the Strategic Value of the Doppelgänger Brand Image (2005)The Making of Class and Gender through Visualizing Moral Subject Formation (2005)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Co-creation experiences: The next practice in value creation (2004)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Critical thinking, cognitive presence, and computer conferencing in distance education (2001)Discourse Analysis as Theory and Method (2002)Three Approaches to Qualitative Content Analysis (2005)Modes of Network Governance: Structure, Management, and Effectiveness (2007)Methods of data collection in qualitative research: interviews and focus groups (2008)The use of focus group discussion methodology: Insights from two decades of application in conservation (2018)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Communication and Control Processes in the Delivery of Service Quality (1988)The Social Contexts of Focus Groups (2004)‘Best practice’ in focus group research: making sense of different views (2006)Understanding the multiple realities of everyday life: Basic assumptions in focus-group methodology (2006)
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References

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  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1970Content Analysis for the Social Sciences and Humanities.4,564 cited
  • 1990Focus Groups: Theory and Practice3,958 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
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  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
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  • 2008Holistic Package Design and Consumer Brand Impressions705 cited
  • 2002Emotional branding: the new paradigm for connecting brands to people599 cited
  • 1996Exploratory consumer buying behavior: Conceptualization and measurement586 cited
  • 2004Packaging and purchase decisions563 cited
  • 1998Marketing communications : an integrated approach398 cited
  • 2000The verbal and visual components of package design395 cited
  • 1997The effect of new package design on product attention, categorization and evaluation347 cited

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