Article2013

Political conservatism and variety‐seeking

Daniel Von Der Heyde Fernandes · Naomi Mandel

116 citations0/0 files storedJournal of Consumer Psychology

No readable copy stored yet — this record is metadata only.

Consumer Behavior in Brand Consumption and Identification Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing

Abstract

Abstract In this research, we document and explain a counterintuitive effect of political ideology on variety‐seeking. Although political conservatives have a higher desire for control, which exerts a negative effect on variety‐seeking, they also have a stronger motivation to follow social norms, which exerts a positive effect on variety‐seeking. Three studies demonstrate that conservatism is positively related to variety‐seeking due to social normative concerns and rule out an alternative explanation of heightened self‐expressive motives among conservatives. This research provides preliminary evidence of how political ideology may explain differences in product choices.

Citations in this library

Stored only when both papers are in the corpus — 116 citations exist upstream.

References

2001The Authoritarian Personality 2003Political conservatism as motivated social cognition.1950The Authoritarian Personality.1991A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior 2004A Decade of System Justification Theory: Accumulated Evidence of Conscious and Unconscious Bolstering of the Status Quo 1986The Causes and Consequences of a Need for Self-Esteem: A Terror Management Theory 2008Political Ideology: Its Structure, Functions, and Elective Affinities 2024Handbook of Research Methods in Social and Personality Psychology

Cited by

2017The marketplace of ideology: “Elective affinities” in political psychology and their implications for consumer behavior 2021Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy 2019The Consumer Response to Corporate Political Advocacy: a Review and Future Directions 2020LGBTQ Imagery in Advertising 2019Political ideology and brand attachment 2020Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing

Imported from OpenAlex (CC0) — nothing here is generated.