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Political ideology and brand attachment · Study

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ArticlePolitical ideology and brand attachment

Eugene Y. Chan2019

Article2019

Political ideology and brand attachment

Eugene Y. Chan · Jasmina Ilicic

64 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Consumer Perception and Purchasing Behavior

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References

1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries 1996The Behavioral Consequences of Service Quality 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1999Handbook of attachment: theory, research, and clinical applications 2003Political conservatism as motivated social cognition.1998Promotion and Prevention: Regulatory Focus as A Motivational Principle 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

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2022A Tale of Two “Ideologies”: Differences in Consumer Response to Brand Activism 2019Political Conservatism and Anthropomorphism: An Investigation 2020Political conservatism and preference for (a)symmetric brand logos 2022Political ideology and fair-trade consumption: A social dominance orientation perspective 2020Color me moral: White and black product colors influence prosocial behaviors

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Details

Year2019

Typearticle

Published2019-05-21

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations64

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.ijresmar.2019.04.001

openalex_workW2945669165

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2022A review of consumer affinity research: recent advances and future directions

2022Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase Intention

2020Sizing Up Without Selling Out: The Role of Authenticity in Maintaining Long-Run Consumer Support for Successful Underdog Brands