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Decisive visual saliency and consumers׳ in-store decisions · Study

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ArticleDecisive visual saliency and consumers׳ in-store decisions

Jesper Clement2014

Article2014

Decisive visual saliency and consumers׳ in-store decisions

Jesper Clement · Jesper Aastrup · Signe Charlotte Forsberg

77 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Packaging Perceptions and Trends

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References

2000When choice is demotivating: Can one desire too much of a good thing?2000When choice is demotivating: Can one desire too much of a good thing?1982Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis 2010Visual fixations and the computation and comparison of value in simple choice 1994Price, Product Information, and Purchase Intention: An Empirical Study 1984An Examination of Consumer Decision Making for a Common Repeat Purchase Product 1999Visual attention during brand choice: The impact of time pressure and task motivation 2011Relative visual saliency differences induce sizable bias in consumer choice

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2018Digital visual engagement: influencing purchase intentions on Instagram 2017Unsold is unseen … or is it? Examining the role of peripheral vision in the consumer choice process using eye-tracking methodology 2016Marketing mix effects on private labels brand equity 2018How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation 2021

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Details

Year2014

Typearticle

Published2014-10-01

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations77

Files0 public / 0

ShelfConsumer Retail Behavior Studies

Identifiers

doi10.1016/j.jretconser.2014.09.002

openalex_workW1998476106

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