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An analytic hierarchy process based approach to the design and evaluation of a marketing driven business and corporate strategy

6 references·1 citing·23 second hop

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References

1985The Analytic Hierarchy Process15,357 cited
1977A scaling method for priorities in hierarchical structures10,389 cited
1980Marketing Applications of the Analytic Hierarchy Process1,322 cited
1996The Analytic Hierarchy Process498 cited
1982Product policy : concepts, methods, and strategy372 cited
1987Expert systems for marketing41 cited

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1993Chapter 17 Marketing strategy models13 cited

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