Article2004

Chinese consumer market segments for foreign apparel products

Marsha A. Dickson · Sharron J. Lennon · Catherine Phillips Montalto · Li Zhang

120 citations0/0 files storedJournal of Consumer Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Perception and Purchasing Behavior Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

A consumer survey of a probability sample of 1,628 married adult consumers residing in Beijing, Guangzhou, and Shanghai, China was used obtain basic knowledge on market segments of Chinese consumers with the potential to buy foreign apparel. The paper used conjoint analysis to identify the product attributes salient to consumers' apparel purchase intentions. With cluster, multiple regression, and other statistical analyses, six market segments prioritizing similar product attributes were identified and profiled. The six market segments were then described by their demographic and geographic characteristics, apparel expenditures, and perceptions of US‐made pants. Suggestions are provided for apparel marketers wishing to pursue two especially promising market segments with the potential to buy US‐made and US brand apparel.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 120 citations exist upstream.

References

1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China 1990Toward a Model of the In-Store Purchase Decision Process: Consumer Use of Criteria for Evaluating Women's Apparel 2000Consumers’ perceptions of the country‐of‐origin effect on purchasing intentions of (in)conspicuous products 1996Chinese consumers’ evaluation of foreign products: the influence of culture, product types and product presentation format 1995Consumers' Conceptualization of Apparel Attributes

Cited by

2013In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults 2009Potential niche markets for luxury fashion goods in China 2015The effects of mall personality and fashion orientation on shopping value and mall patronage intension 2016The academic conceptualisation of ethical clothing 2006Chinese perceptions of western‐branded denim jeans: a Shanghai case study 2012Understanding student attitudes of mobile phone features: Rethinking adoption through conjoint, cluster and SEM analyses 2008Diverging expectations in buyer–seller relationships: Institutional contexts and relationship norms

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.