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Chinese consumer market segments for foreign apparel products

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References

1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China1,545 cited
1990Toward a Model of the In-Store Purchase Decision Process: Consumer Use of Criteria for Evaluating Women's Apparel346 cited
2000Consumers’ perceptions of the country‐of‐origin effect on purchasing intentions of (in)conspicuous products327 cited
1996Chinese consumers’ evaluation of foreign products: the influence of culture, product types and product presentation format208 cited
1995Consumers' Conceptualization of Apparel Attributes126 cited

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2016The academic conceptualisation of ethical clothing83 cited
2006Chinese perceptions of western‐branded denim jeans: a Shanghai case study81 cited
2012Understanding student attitudes of mobile phone features: Rethinking adoption through conjoint, cluster and SEM analyses80 cited
2008Diverging expectations in buyer–seller relationships: Institutional contexts and relationship norms77 cited
2009Relative Importance of Subcontractor Selection Criteria: Evidence from Singapore

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75 cited

2006Brand preferences and brand choices among urban Chinese consumers69 cited

2006English and Chinese? The Role of Consumer Ethnocentrism and Country of Origin in Chinese Attitudes towards Store Signs69 cited

2010Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans68 cited

2014Causal Relationships among Dimensions of Consumer-Based Brand Equity and Purchase Intention: Fashion Industry65 cited

2013Impact of brand personality and consumer ethnocentrism in China's sportswear market58 cited

2020Young Chinese Consumers’ Choice between Product-Related and Sustainable Cues—The Effects of Gender Differences and Consumer Innovativeness55 cited

2011Ethnocentrism and Its Effect on the Chinese Consumer: A Threat to Foreign Goods?52 cited

2008A study of the pyjamas purchasing behaviour of Chinese consumers in Hangzhou, China45 cited