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Self-Referencing and Political Candidate Brands: A Congruency Perspective
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Self-Referencing and Political Candidate Brands: A Congruency Perspective (2014)Self-Referencing and Political Candidate …Advances in Consumer Research (2025)Advances in Consumer ResearchThe new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Do brand personality scales really measure brand personality? (2003)Do brand personality scales r…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…How Personality Makes a Difference (2000)How Personality Makes a Diffe…A Stakeholder Approach to Organizational Identity (2000)A Stakeholder Approach to Org…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Organizational Images and Member Identification (1994)Organizational Images and Mem…An alternative "description of personality": The Big-Five factor structure. (1990)An alternative "description o…Self-schemata and processing information about the self. (1977)Self-schemata and processing …Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Task complexity and contingen…The self-concept revisited: Or a theory of a theory. (1973)The self-concept revisited: O…Multidimensional Scaling: I. Theory and Method (1952)Multidimensional Scaling: I. …The Psychological Bulletin (1904)The Psychological BulletinBuilding Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Individual Choice Behavior: A Theoretical Analysis. (1960)Elimination by aspects: A theory of choice. (1972)Human Problem Solving (1972)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Long-term working memory. (1995)Constructive Consumer Choice Processes (1998)The American Heritage Word Frequency Book (1973)Self-monitoring of expressive behavior. (1974)Script processing in attitude formation and decision making. (1976)A social-cognitive approach to motivation and personality. (1988)The Power of Feedback (2007)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Social Identity and Self-Categorization Processes in Organizational Contexts (2000)Crafting a Job: Revisioning Employees as Active Crafters of Their Work (2001)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The Social Identity Theory of Intergroup Behavior (2004)A Theory of Cognitive Dissonance (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Representation of Structure in Similarity Data: Problems and Prospects (1974)Multidimensional Scaling, Tree-Fitting, and Clustering (1980)Spatial Models of Parliamentary Voting (2005)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)A Review and an Integration of Research on Job Burnout (1993)What's the difference? diversity constructs as separation, variety, or disparity in organizations (2007)The weirdest people in the world? (2010)An Introduction to the Five‐Factor Model and Its Applications (1992)The Big Five Trait taxonomy: History, measurement, and theoretical perspectives. (1999)Grit: Perseverance and passion for long-term goals. (2007)
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755 cited
  • 2000How Personality Makes a Difference684 cited
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