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What Makes a Super Bowl Ad Super? Five-Act Dramatic Form Affects Consumer Super Bowl Advertising Ratings
16 references·2 citing·40 second hop
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References

  • 1977The Measurement of Observer Agreement for Categorical Data81,000 cited
  • 1993River Magic: Extraordinary Experience and the Extended Service Encounter2,572 cited
  • 1982The Political Unconscious: Narrative as a Socially Symbolic Act2,446 cited
  • 1986Narrative Psychology: The Storied Nature of Human Conduct2,441 cited
  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1982The Political Unconscious: Narrative as a Socially Symbolic Act875 cited
  • 1987Life-span Development and Behavior677 cited
  • 2003Sympathy and Empathy: Emotional Responses to Advertising Dramas614 cited
  • 1989Cognitive and affective responses to advertising426 cited
  • 1989Using Drama to Persuade420 cited
  • 1992The Consumption of Performance358 cited
  • 1985The Narrativization of Experience in the Oral Style275 cited
  • 1995Consumer Myths: Frye's Taxonomy and the Structural Analysis of Consumption Text230 cited
  • 1979An Evaluation of Story Grammars*222 cited
  • 1989The Narrativization of Experience in the Oral Style

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203 cited

Cited by

  • 2023It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking13 cited
  • 2024Storytelling in the Digital Age: How It Came to be and what should or Should Not Be Done1 cited