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Website elements in B2B online communications: a case from the UK print industry
16 references·1 citing·41 second hop
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References

  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 2013Qualitative Media Analysis1,394 cited
  • 1981Positioning: The Battle for Your Mind1,060 cited
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  • 1998Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites519 cited
  • 1952Content analysis in communications research502 cited
  • 2006Excitement or sophistication? A preliminary exploration of online brand personality134 cited
  • 2002An empirical investigation of antecedents of B2B Websites’ effectiveness118 cited
  • 2004Dimensionalising on‐ and offline brands' composite equity115 cited
  • 1993The Strength of Branding and Positioning in Services84 cited
  • 2000Using the Internet for B2B activities: a review and future directions for research76 cited
  • 2005Capitalizing on the internet opportunity66 cited
  • 1989Prepurchase Information‐Seeking for Professional Services56 cited
  • 2000

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Value-oriented brand positioning
48 cited

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  • 2011Young Consumers' Perspectives of Website Visualization: A Gender Perspective11 cited