Further evidence on the validity of the self typing paragraph approach: Miles and snow strategic archetypes in banking

William L. James · Kenneth J. Hatten

226 citations0/0 files storedStrategic Management Journal

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Strategic Planning and Analysis Business Strategies and Innovation Management and Organizational Studies

Abstract

Abstract An analysis of 399 banks self typed as prospectors, analyzers or defenders indicated that the self typing paragraph approach was a useful measurement instrument which has reasonable convergent validity, supporting Shortell and Zajac (1990), and providing further evidence of the value of the self typing paragraph approach in strategy research.

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References

1969The Handbook of Social Psychology 1978Organizational Strategy, Structure, and Process 1981Construct Validity: A Review of Basic Issues and Marketing Practices 1990Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study 1990RESEARCH NOTES. PERCEPTUAL AND ARCHIVAL MEASURES OF MILES AND SNOW'S STRATEGIC TYPES: A COMPREHENSIVE ASSESSMENT OF RELIABILITY AND VALIDITY.1980Measuring Organizational Strategies: Some Theoretical and Methodological Problems 1987Marketing Strategy Implications of the Miles and Snow Strategic Typology

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