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Further evidence on the validity of the self typing paragraph approach: Miles and snow strategic archetypes in banking

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References

1969The Handbook of Social Psychology12,518 cited
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1990Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study966 cited
1990RESEARCH NOTES. PERCEPTUAL AND ARCHIVAL MEASURES OF MILES AND SNOW'S STRATEGIC TYPES: A COMPREHENSIVE ASSESSMENT OF RELIABILITY AND VALIDITY.619 cited
1980Measuring Organizational Strategies: Some Theoretical and Methodological Problems556 cited
1987Marketing Strategy Implications of the Miles and Snow Strategic Typology450 cited

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