Article2004

Price–Quality and Market Share of Consumer Goods in Spain: Retail Brands and Manufacturer Brands1

17 citations0/0 files storedThe International Review of Retail Distribution and Consumer Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Abstract

The development of retail brands has been favoured by the creation of large chains and by the high level of business concentration in the retail sector. It has been supported by an increasing number of consumers who are aware of value and consider that retail brand is the best alternative, with quality levels similar to those of leading manufacturer brands but with lower prices. In this survey, we analyse the price differentials between manufacturer brands and retail brands in several categories of widely consumed products. We study the relationship between the price differential and the mean category price with the market share of retail brands, for foodstuff, perfumes and cleaning materials categories. Finally, we determine the possible connection between the price of a consumer good brand and its real quality.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 17 citations exist upstream.

References

1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1985Mental Accounting and Consumer Choice 2008Mental Accounting and Consumer Choice 1994A Model of Perceived Risk and Intended Risk-Handling Activity 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality 1990The Price Knowledge and Search of Supermarket Shoppers

Cited by

2016Private Label Management 2023Research on the pricing strategy of e-commerce agricultural products: should presale be adopted?2011Using Information Processing To Build A Private Label Brand In Big Emerging Markets

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.