References

• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 1994A Model of Perceived Risk and Intended Risk-Handling Activity2,037 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
• 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
• 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
• 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
• 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
• 1994The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship796 cited
• 1997Why Store Brand Penetration Varies by Retailer589 cited
• 1995The Introduction and Performance of Store Brands565 cited
• 1998A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates558 cited
• 1996Household store brand proneness: A framework