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Segmenting student markets with a student satisfaction and priorities survey · Study

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ArticleSegmenting student markets with a student satisfaction and priorities survey

Victor M. H. Borden1995

Article1995

Segmenting student markets with a student satisfaction and priorities survey

Victor M. H. Borden

95 citations·0/0 files stored·Research in Higher Education

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Higher Education Research Studies Educational Outcomes and Influences Customer churn and segmentation

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References

1975Dropout from Higher Education: A Theoretical Synthesis of Recent Research 2013Principles of Numerical Taxonomy 1985Achieving educational excellence 1908The College and the University 1985Achieving educational excellence 1983Segmenting the industrial market 1984The Structure of College Choice.

Cited by

2016What Makes Students Satisfied? A Discussion and Analysis of the UK's National Student Survey 2010The Bird’s Eye View of Community Colleges: A Behavioral Typology of First-Time Students Based on Cluster Analytic Classification 2012Students' trust, value and loyalty: evidence from higher education in Brazil 2021Towards a comprehensive student satisfaction model 2019The effects of perceived brand orientation and perceived service quality in the higher education sector 2017Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement 2019

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Year1995

Typearticle

Published1995-02-01

VenueResearch in Higher Education

ISSN-L0361-0365

Languageen

Citations95

Files0 public / 0

ShelfHigher Education Research Studies

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doi10.1007/bf02207767

openalex_workW2000133880

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Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective

2021Unique challenges of segmentation and differentiation for higher education