Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Consumer Brand Categorisation: Basic Framework and Managerial Implications

11 references·1 citing·26 second hop

FromToDepth

this work references cited by second hop

References

1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,773 cited
1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,161 cited
1983Advances in Consumer Research2,879 cited
1971The Theory of Buyer Behavior2,797 cited
1978Current issues and research in advertising940 cited
1977Consumer behavior : application of theory419 cited
1975Consumer Behavior and Product Performance: An Alternative Conceptualization219 cited
1964Marketing Management: Analysis and Planning176 cited
1981Advertising and Communication Management155 cited
1984Brand Categorization Strategies in an Extensive Problem Solving Situation: a Study of University Choice24 cited
1983Brand Categorization Strategies in Rrb Situations: Some Empirical Results18 cited

Cited by

1994Competitive positioning strategies mirroring sellers’ and buyers’ perceptions?31 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work