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References

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1976Advertising and Cigarettes174 cited
1971Optimal Advertising Expenditure130 cited
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2004Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach184 cited
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1990Market Share Pioneering Advantage: A Theoretical Approach87 cited
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1982Dynamic Analysis of Consumer Response to Marketing Strategies67 cited
2012Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets

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61 cited