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Asset specificity and vertical integration in franchising

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References

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524 cited

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2011Why do entrepreneurs use franchising as a financial tool? An agency explanation64 cited
1997MORAL HAZARD, ASSET SPECIFICITY, IMPLICIT BONDING, AND COMPENSATION: THE CASE OF FRANCHISING61 cited
2013Determinants of E-Commerce Strategy in Franchising: A Resource-Based View53 cited
1999The pricing of a brand name product50 cited
2012How to Design Franchise Contracts: The Role of Contractual Hazards and Experience48 cited
2017Corporate brand and hotel performance: A resource-based perspective40 cited
2011An Incomplete Contracting Model of Dual Distribution in Franchising33 cited
2014Plural forms of governance in the beef industry: a case study in Brazil29 cited
2000Causes of Subcontracting: Evidence from Panel Data on Construction Firms27 cited