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Product Categorization and Inference Making: Some Implications for Comparative Advertising

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References

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1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
1982The Impact of Inferential Beliefs on Product Evaluations481 cited

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1994The Role of Consumers' Intuitions in Inference Making215 cited
2003Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process208 cited
2001Goal‐Derived Categories: The Role of Personal and Situational Goals in Category Representations198 cited
2001

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Consumer evaluation of vertical brand extensions and core brands

194 cited

2005Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization *190 cited

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1996Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share177 cited

1990The Impact of Comparative Advertising on Levels of Message Involvement160 cited

1990Sociocognitive Analysis of Group Decision Making among Consumers156 cited