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Message Framing and the Interrelationships among Ad-Based Feelings, Affect, and Cognition

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References

1980Understanding Attitudes and Predicting Social Behavior25,805 cited
2025Advances in Consumer Research13,264 cited
1983Advances in Consumer Research2,879 cited
1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
1990The Influence of Message Framing and Issue Involvement1,127 cited
1987The Power of Feelings in Understanding Advertising Effects1,119 cited
1986Affective Responses Mediating Acceptance of Advertising1,076 cited
1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation627 cited
1989The Impact of Feelings on Ad-Based Affect and Cognition614 cited
1986Warmth in Advertising: Measurement, Impact, and Sequence Effects545 cited

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1986The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement526 cited

1990The Mediating Role of Attitude toward the Ad: Some Additional Evidence394 cited

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