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Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods
16 references·8 citing·38 second hop
Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods (1996)Product Hierarchy and Brand Strategy Infl…Advances in Consumer Research (2025)Advances in Consumer ResearchFirst-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)First-Mover Advantage: A Synt…Managing Brand Equity (1991)Managing Brand EquityEvaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Consumer Behavior and Marketing Strategy (1990)Consumer Behavior and Marketi…An Evaluation Cost Model of Consideration Sets (1990)An Evaluation Cost Model of C…Consumer Preference Formation and Pioneering Advantage (1989)Consumer Preference Formation…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …First-mover advantages (1988)First-mover advantagesInfluence : science and practice (1985)Influence : science and pract…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…Categorization of Natural Objects (1981)Categorization of Natural Obj…Design and marketing of new products (1980)Design and marketing of new p…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorMultimarket competition effects on product line decisions – A multi-objective decision model in fast moving consumer goods industry (2021)Multimarket competition effec…Towards a taxonomy of tourism products (2015)Towards a taxonomy of tourism…Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG (2015)Brand value chain in practise…The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market (2012)The Effects of Brand Strategy…Product Demography of De Novo and De Alio Firms in the Optical Disk Drive Industry, 1983–1999 (2007)Product Demography of De Novo…How technological capability influences business performance (2006)How technological capability …Better late than never: a study of late entrants in household electrical equipment (2003)Better late than never: a stu…Pioneer brand advantage with UK consumers (2002)Pioneer brand advantage with …Structural Inertia and Organizational Change (1984)Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy (1986)The Theory of Economic Development (2003)It's All about Me: Narcissistic Chief Executive Officers and Their Effects on Company Strategy and Performance (2007)Is innovation always beneficial? 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(1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Conditional logit analysis of qualitative choice behavior (1972)Customer satisfaction, customer retention, and market share (1993)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Risk, Ambiguity, and the Savage Axioms (1961)Judgment under Uncertainty: Heuristics and Biases (1975)The Framing of Decisions and the Psychology of Choice (1981)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory of games and economic behavior (2019)On the psychology of prediction. (1973)Family resemblances: Studies in the internal structure of categories (1975)Features of similarity. (1977)Ad hoc categories (1983)Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories. (1985)Human adults and human infants show a “perceptual magnet effect” for the prototypes of speech categories, monkeys do not (1991)A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior (1991)SURVEY RESEARCH (1999)Misinformation and Its Correction (2012)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Advances in prospect theory: Cumulative representation of uncertainty (1992)
this work references cited by second hop

References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1991Managing Brand Equity3,818 cited
  • 1988First-mover advantages3,656 cited
  • 1985Influence : science and practice3,573 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 1981Categorization of Natural Objects1,990 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1990Consumer Behavior and Marketing Strategy1,768 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1980Design and marketing of new products1,131 cited
  • 1990An Evaluation Cost Model of Consideration Sets1,026 cited
  • 1992First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions1,019 cited
  • 1989Consumer Preference Formation and Pioneering Advantage943 cited

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  • 2015Towards a taxonomy of tourism products121 cited
  • 2003Better late than never: a study of late entrants in household electrical equipment120 cited
  • 2007Product Demography of De Novo and De Alio Firms in the Optical Disk Drive Industry, 1983–1999119 cited
  • 2006How technological capability influences business performance83 cited
  • 2015Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG26 cited
  • 2012The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market20 cited
  • 2021Multimarket competition effects on product line decisions – A multi-objective decision model in fast moving consumer goods industry19 cited
  • 2002Pioneer brand advantage with UK consumers17 cited