this work references cited by second hop· second hop is a sample of the most-cited connectionsReferences
- 1985Mental Accounting and Consumer Choice4,875 cited
- 2008Mental Accounting and Consumer Choice3,415 cited
- 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
- 1987The Buying Impulse2,102 cited
- 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
- 1998The Red and the Black: Mental Accounting of Savings and Debt1,376 cited
- 1991Time-inconsistent Preferences and Consumer Self-Control1,370 cited
- 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
- 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations926 cited
- 1990Sales Promotion: Concepts, Methods and Strategies846 cited
- 1998Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice831 cited
- 1990The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior558 cited
- 1996Can Package Size Accelerate Usage Volume?534 cited
- 2001The Category-Demand Effects of Price Promotions534 cited
- 1992Predicting a changing taste: Do people know what they will like?522 cited
- 1998
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