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Overcoming institutional distance: Expansion to base-of-the-pyramid markets
15 references·16 citing·30 second hop
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this work references cited by second hop

References

  • 2004Case Study Research15,455 cited
  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2002Serving the world's poor, profitably.1,520 cited
  • 2004Reinventing strategies for emerging markets: beyond the transnational model1,438 cited
  • 2005The fortune at the bottom of the pyramid975 cited
  • 2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty831 cited
  • 2007Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View745 cited
  • 2005Strategies That Fit Emerging Markets730 cited
  • 2002The Great Leap: Driving Innovation From the Base of the Pyramid592 cited
  • 2009The Entrepreneurship Process in Base of the Pyramid Markets: The Case of Multinational Enterprise/Nongovernment Organization Alliances430 cited
  • 2009Creating mutual value: Lessons learned from ventures serving base of the pyramid producers406 cited
  • 2007Strategic Innovation at the Base of the Pyramid288 cited
  • 2008Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid221 cited
  • 2009Bottom-of-the-Pyramid: Organizational Barriers to Implementation159 cited
  • 2006Business Models for Technology in the Developing World: The Role of Non-Governmental Organizations

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156 cited

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  • 2018Towards an adaptive framework of low-end innovation capability – A systematic review and multiple case study analysis69 cited
  • 2016Theory in humanitarian operations research64 cited
  • 2018Who does it best? Family and nonfamily owners and leaders navigating institutional development in emerging markets52 cited
  • 2016A business model for success: Enterprises serving the base of the pyramid with off-grid solar lighting51 cited
  • 2015MNEs’ regional headquarters and their CSR agenda in the African context41 cited
  • 2021Contrasting knowledge development for internationalization among emerging and advanced economy firms: A review and future research37 cited
  • 2021How Foreign and Domestic Firms Differ in Leveraging IT-Enabled Supply Chain Information Integration in BOP Markets: The Role of Supplier and Client Business Collaboration33 cited
  • 2019Bridging institutional voids via supplier development in base of the pyramid supply chains31 cited
  • 2020The impact of institutional voids on risk and performance in base-of-the-pyramid supply chains31 cited
  • 2019The limits and promises of embeddedness as a strategy for social value creation30 cited
  • 2014From Subsistence Marketplaces Up, from General Macromarketing Theories Down29 cited
  • 2015Integrating Producers at the Base of the Pyramid with Global Markets: A Market Learning Approach26 cited