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Partitioned pricing: Can we always divide and prosper? · Study

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ArticlePartitioned pricing: Can we always divide and prosper?

Bidisha Burman2007

Article2007

Partitioned pricing: Can we always divide and prosper?

Bidisha Burman · Abhijit Biswas

86 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

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References

1974Judgment under Uncertainty: Heuristics and Biases 1975Judgment under Uncertainty: Heuristics and Biases 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1982The need for cognition.1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 2008Mental Accounting and Consumer Choice 1984The Efficient Assessment of Need for Cognition

Cited by

2008Scientific method and retailing research: A retrospective 2008Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience 2019The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing 2009The Theoretical Domains of Retailing Research: A Retrospective 2008The effects of reference prices on bidding behavior in interactive pricing mechanisms 2014Regulatory focus as a predictor of attitudes toward partitioned and combined pricing

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2010Bye-Bye Bundles: The Unbundling of Music in Digital Channelsarticle · 13 shared references 2007The Framing Effect of Price Formatarticle · 12 shared references 2007Partitioning or bundling? Perceived fairness of the surcharge makes a differencearticle · 11 shared references 2017Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behaviorarticle · 11 shared references 2012The Role of Bundling in Firms' Marketing Strategies: A Synthesisarticle · 11 shared references 2015The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricingarticle · 10 shared references

Details

Year2007

Typearticle

Published2007-04-20

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations86

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretai.2007.03.007

openalex_workW2000788866

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2008Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature

2009The Effects of Discount Location and Frame on Consumers’ Price Estimates