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Partitioned pricing: Can we always divide and prosper?
16 references·16 citing·41 second hopsampled
Partitioned pricing: Can we always divide and prosper? (2007)Partitioned pricing: Can we always divide…Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Strategic Bundling of Products and Prices: A New Synthesis for Marketing (2002)Strategic Bundling of Product…Perceptions of Price Unfairness: Antecedents and Consequences (1999)Perceptions of Price Unfairne…A new look at anchoring effects: Basic anchoring and its antecedents. (1996)A new look at anchoring effec…Measures of Anchoring in Estimation Tasks (1995)Measures of Anchoring in Esti…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Experts, amateurs, and real estate: An anchoring-and-adjustment perspective on property pricing decisions (1987)Experts, amateurs, and real e…Central and peripheral routes to persuasion: An individual difference perspective. (1986)Central and peripheral routes…The Efficient Assessment of Need for Cognition (1984)The Efficient Assessment of N…Effects of need for cognition on message evaluation, recall, and persuasion. (1983)Effects of need for cognition…The need for cognition. (1982)The need for cognition.Commodity Bundling and the Burden of Monopoly (1976)Commodity Bundling and the Bu…Judgment under Uncertainty: Heuristics and Biases (1975)Judgment under Uncertainty: H…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing (2019)The Role of Hedonic and Utili…When Does Partitioned Pricing Lead to More Favorable Consumer Preferences?: Meta-Analytic Evidence (2018)When Does Partitioned Pricing…Partitioned pricing: review of the literature and directions for further research (2016)Partitioned pricing: review o…Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets (2016)Partitioned pricing, price fa…New developments in behavioral pricing research (2016)New developments in behaviora…Regulatory focus as a predictor of attitudes toward partitioned and combined pricing (2014)Regulatory focus as a predict…From ‘free’ to fee: Acceptability of airline ancillary fees and the effects on customer behavior (2013)From ‘free’ to fee: Acceptabi…To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price (2012)To divide or not to divide? T…Retailers' Use of Shipping Cost Strategies: Free Shipping or Partitioned Prices? (2012)Retailers' Use of Shipping Co…Fee or free? How much to add on for an add-on (2010)Fee or free? How much to add …The Theoretical Domains of Retailing Research: A Retrospective (2009)The Theoretical Domains of Re…The Effects of Discount Location and Frame on Consumers’ Price Estimates (2009)The Effects of Discount Locat…The effects of reference prices on bidding behavior in interactive pricing mechanisms (2008)The effects of reference pric…Scientific method and retailing research: A retrospective (2008)Scientific method and retaili…Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience (2008)Memory-Based Store Price Judg…Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature (2008)Bridging the B2C and B2B Rese…Subjective probability: A judgment of representativeness (1972)Availability: A heuristic for judging frequency and probability (1973)On the psychology of prediction. (1973)Advances in prospect theory: Cumulative representation of uncertainty (1992)The Psychology of Interpersonal Relations. 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(1986)Prospect theory: An analysis of decision under risk (1988)Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model (2000)Extraneous factors in judicial decisions (2011)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Framing of Decisions and the Psychology of Choice (1981)Are Investors Reluctant to Realize Their Losses? 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References

  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1982The need for cognition.5,357 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1984The Efficient Assessment of Need for Cognition2,911 cited
  • 1976Commodity Bundling and the Burden of Monopoly1,544 cited
  • 1987Experts, amateurs, and real estate: An anchoring-and-adjustment perspective on property pricing decisions1,075 cited
  • 1986Central and peripheral routes to persuasion: An individual difference perspective.1,068 cited
  • 1999Perceptions of Price Unfairness: Antecedents and Consequences941 cited
  • 1983Effects of need for cognition on message evaluation, recall, and persuasion.849 cited
  • 1996A new look at anchoring effects: Basic anchoring and its antecedents.798 cited
  • 2002Strategic Bundling of Products and Prices: A New Synthesis for Marketing

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788 cited
  • 1995Measures of Anchoring in Estimation Tasks753 cited
  • Cited by

    • 2008Scientific method and retailing research: A retrospective86 cited
    • 2008Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience85 cited
    • 2019The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing71 cited
    • 2009The Theoretical Domains of Retailing Research: A Retrospective66 cited
    • 2008The effects of reference prices on bidding behavior in interactive pricing mechanisms61 cited
    • 2014Regulatory focus as a predictor of attitudes toward partitioned and combined pricing51 cited
    • 2008Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature48 cited
    • 2009The Effects of Discount Location and Frame on Consumers’ Price Estimates47 cited
    • 2012Retailers' Use of Shipping Cost Strategies: Free Shipping or Partitioned Prices?47 cited
    • 2016Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets46 cited
    • 2013From ‘free’ to fee: Acceptability of airline ancillary fees and the effects on customer behavior46 cited
    • 2018When Does Partitioned Pricing Lead to More Favorable Consumer Preferences?: Meta-Analytic Evidence45 cited
    • 2012To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price44 cited
    • 2010Fee or free? How much to add on for an add-on40 cited
    • 2016Partitioned pricing: review of the literature and directions for further research38 cited
    • 2016New developments in behavioral pricing research36 cited