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Culture‐specific Marketing Communications: An Analytical Approach

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2000International relationship marketing ‐ The importance of psychic distance195 cited

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2009

The Effects of Cultural Values in Word-of-Mouth Communication

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2000Psychic distance and the performance of international retailers – A suggested theoretical framework178 cited

2007Culture and service quality expectations162 cited

1993Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization/Customization Debate156 cited

2005Global markets: does psychic distance matter?126 cited

2007Relating Hofstede's masculinity dimension to gender role portrayals in advertising119 cited

1991Distribution Channel Relationships in Diverse Cultures114 cited

1995Grouping Euroconsumers: A Culture-Based Clustering Approach103 cited

2004Academic Dishonesty: A Cross-Cultural Comparison of U.S. and Chinese Marketing Students102 cited

2020Bridging the gap between corporate social responsibility performance and tax aggressiveness99 cited

2009National Culture, Economic Development, Population Growth and Environmental Performance: The Mediating Role of Education94 cited

2009Does Cultural Difference Affect Customer’s rEsponse in a Crowded Restaurant Environment? a Comparison of American Versus Chinese Customers90 cited

2003Influence of culture on relationship development processes in overseas Chinese/Australian networks75 cited