References

• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
• 1996Reputation: Realizing Value from the Corporate Image2,620 cited
• 1996Reputation: realizing value from the corporate image2,119 cited
• 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
• 1972The Components of Perceived Risk1,253 cited
• 1962Information in the Labor Market1,117 cited
• 2001Corporate image and corporate reputation in customers’ retention decisions in services1,072 cited
• 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?1,017 cited
• 1998Recovering and Learning from Service Failure727 cited
• 1977Consumer Misperceptions, Product Failure and Producer Liability610 cited
• 1982Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions587 cited
• 2001Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework471 cited
• 1995Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs442 cited