SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

B2B brand extension to the B2C market—The case of the ICT industry in Taiwan · Study

ArticleShelves

ArticleB2B brand extension to the B2C market—The case of the ICT industry in Taiwan

Ying‐Chan Tang2008

Article2008

B2B brand extension to the B2C market—The case of the ICT industry in Taiwan

Ying‐Chan Tang · Fen‐May Liou · Sheng‐Yao Peng

17 citations·0/0 files stored·Journal of Brand Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 17 citations exist upstream.

References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1990Consumer Evaluations of Brand Extensions 2004Innovation, organizational capabilities, and the born-global firm 1998Brand Equity as a Signaling Phenomenon 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency 1994The Importance of the Brand in Brand Extension 2006Drivers of Brand Extension Success 2003Creating powerful brands in consumer, service and industrial markets

Cited by

2017Tightness–looseness: A new framework to understand consumer behavior 2019Consumer attitudes toward downward extensions: an exploration of Giordano’s extension in Hong Kong 2023Buyer perceptions of corporate brand extension attractiveness and fit in B2B services 2011Which category to extend to – Product or service?

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2011A model of product‐to‐service brand extension success factors in B2B buying contextsarticle · 11 shared references 2011Consumer evaluations on brand extensions: B2B brands extended into B2C marketsarticle · 11 shared references 2009Brand extension strategies: perceived fit, brand type, and culture influencesarticle · 10 shared references 2005Consumers’ evaluation of brand portfoliosarticle · 10 shared references 2009Business-to-business brand management: Theory, research and executive case study exerciseschapter · 10 shared references 2015Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to servicesarticle · 10 shared references

Details

Year2008

Typearticle

Published2008-05-09

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations17

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1057/bm.2008.7

openalex_workW2000901991

Links

Imported from OpenAlex (CC0) — nothing here is generated.