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Experiential Marketing: A New Framework for Design and Communications
1 references·16 citing·53 second hop
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References

  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited

Cited by

  • 20032D23D: Management and design perspectives on retail branding98 cited
  • 2021Customer experience and brand loyalty in the full-service hotel sector: the role of brand affect98 cited
  • 2018Consumption experience: past, present and future79 cited
  • 2011Value-creation space: The role of events in a service-dominant marketing paradigm68 cited
  • 2021Influence of servicescape stimuli on word-of-mouth intentions: An integrated model to indigenous restaurants56 cited
  • 2017Innovation strategies in retail services: solutions, experiences and meanings53 cited
  • 2010Art for Business: Creating Competitive Advantage through Cultural Projects52 cited
  • 2023Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness42 cited
  • 2017Exploring the adoption process of personal technologies: A cognitive-affective approach41 cited
  • 2011Antecedents of Online Service Quality, Commitment and Loyalty41 cited
  • 2019Developing a holistic understanding of consumers’ experiences30 cited
  • 2015Impulse buying behaviour in cosmetics marketing activities30 cited
  • 2021The influence of brand experience on satisfaction, uncertainty and brand loyalty: a focus on the golf club industry

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23 cited
  • 2011Korean Beauty in a Global Cultural Context*19 cited
  • 2019The consumption of experiences in specialty coffee shops14 cited
  • 2023Empirical Study on the Factors Affecting User Stickiness of Online Visual Art Platform From the Perspective of User Experience13 cited