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Testing acceptance of a new industrial service · Study

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ArticleTesting acceptance of a new industrial service

Arch George Woodside1988

Article1988

Testing acceptance of a new industrial service

Arch George Woodside · R. Sanderson · Roderick J. Brodie

14 citations·0/0 files stored·Industrial Marketing Management

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Service and Product Innovation

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References

1974Book Reviews: Kerlinger, Fred N. Foundations of Behavioral Research. (2nd ed.) New York: Holt, Rinehart and Winston, 1973. 741 + xx pp. $13.95 1978Conjoint Analysis in Consumer Research: Issues and Outlook 1982Commercial Use of Conjoint Analysis: A Survey 1965Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data 1985A critical review of industrial market segmentation 1987New Industrial Product Design and Evaluation Using Multiattribute Value Analysis 1978Market-Based Guidelines for Design of Industrial Products 1986Benefit segmentation for industrial products

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Year1988

Typearticle

Published1988-02-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations14

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/0019-8501(88)90028-4

openalex_workW2001020716

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