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Market-Based Guidelines for Design of Industrial Products · Study

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ArticleMarket-Based Guidelines for Design of Industrial Products

Yoram Wind1978

Article1978

Market-Based Guidelines for Design of Industrial Products

Yoram Wind · John F. Grashof · Joel D. Goldhar

55 citations·0/0 files stored·Journal of Marketing

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Product Development and Customization Business Strategies and Innovation Consumer Market Behavior and Pricing

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1996Metric Conjoint Segmentation Methods: A Monte Carlo Comparison 1985A review of industrial market segmentation research and a proposal for an integrated segmentation framework 1982Correlates of Interpersonal Purchase Influence in Organizations 1984Bases of power in organizational buying decisions 1986Nature of the R&D/Marketing co‐operation in the design of technologically advanced new industrial products 2007Framing the problematic relationship between the marketing and operations functions 1997Normative Models and Practical Applications of Segmentation in Business Markets 2009Business-to-business brand management: Theory, research and executive case study exercises

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Year1978

Typearticle

Published1978-07-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations55

Files0 public / 0

ShelfProduct Development and Customization

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doi10.1177/002224297804200308

openalex_workW2313611728

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