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Market-Based Guidelines for Design of Industrial Products
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Market-Based Guidelines for Design of Industrial Products (1978)Market-Based Guidelines for Design of Ind…Business-to-business brand management: Theory, research and executive case study exercises (2009)Business-to-business brand ma…Framing the problematic relationship between the marketing and operations functions (2007)Framing the problematic relat…Normative Models and Practical Applications of Segmentation in Business Markets (1997)Normative Models and Practica…Metric Conjoint Segmentation Methods: A Monte Carlo Comparison (1996)Metric Conjoint Segmentation …The Relationship Between Purchase Decisions and Quality Assessment of Office Furniture (1993)The Relationship Between Purc…Industrial Market Segmentation on Buying Center Purchase Responsibilities (1989)Industrial Market Segmentatio…Nature of the R&D/Marketing co‐operation in the design of technologically advanced new industrial products (1986)Nature of the R&D/Marketing c…Research strategies in analyzing the organizational buying process (1985)Research strategies in analyz…A review of industrial market segmentation research and a proposal for an integrated segmentation framework (1985)A review of industrial market…Bases of power in organizational buying decisions (1984)Bases of power in organizatio…DESIGNOR: A decision support procedure for industrial product design (1982)DESIGNOR: A decision support …Correlates of Interpersonal Purchase Influence in Organizations (1982)Correlates of Interpersonal P…Small business purchasing of capital equipment (1981)Small business purchasing of …Pricing Strategies in Industrial Markets (1980)Pricing Strategies in Industr…Sharing the Purchasing Decision (1979)Sharing the Purchasing Decisi…A New Approach to Consumer Theory (1966)Innovation in Industry and the Diffusion of Technology (1974)A New Approach to Consumer Theory (1976)Determinants of R&D–Marketing Integration in High‐Tech Japanese Firms (1993)Mapping Innovation Networks (1998)The organisation of innovation: collaboration, cooperation and multifunctional groups in UK and German manufacturing (2004)The Theory of Social and Economic Organization. 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  • 1996Metric Conjoint Segmentation Methods: A Monte Carlo Comparison202 cited
  • 1985A review of industrial market segmentation research and a proposal for an integrated segmentation framework66 cited
  • 1982Correlates of Interpersonal Purchase Influence in Organizations65 cited
  • 1984Bases of power in organizational buying decisions42 cited
  • 1986Nature of the R&D/Marketing co‐operation in the design of technologically advanced new industrial products39 cited
  • 2007Framing the problematic relationship between the marketing and operations functions36 cited
  • 1997Normative Models and Practical Applications of Segmentation in Business Markets35 cited
  • 2009Business-to-business brand management: Theory, research and executive case study exercises31 cited
  • 1979Sharing the Purchasing Decision27 cited
  • 1985Research strategies in analyzing the organizational buying process24 cited
  • 1982DESIGNOR: A decision support procedure for industrial product design15 cited
  • 1981Small business purchasing of capital equipment14 cited
  • 1980Pricing Strategies in Industrial Markets13 cited
  • 1989Industrial Market Segmentation on Buying Center Purchase Responsibilities10 cited

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  • 1993The Relationship Between Purchase Decisions and Quality Assessment of Office Furniture8 cited