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DESIGNOR: A decision support procedure for industrial product design · Study

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ArticleDESIGNOR: A decision support procedure for industrial product design

Jean‐Marie Choffray1982

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Articlegreen1982

DESIGNOR: A decision support procedure for industrial product design

Jean‐Marie Choffray · Gary L. Lilien

15 citations·0/0 files stored·Journal of Business Research

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Product Development and Customization Business Strategies and Innovation Innovation Diffusion and Forecasting

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References

1973Marketing Management: Analysis, Planning and Control 1980Design and marketing of new products 1981Design and marketing of new products 1973Organizational Buying Behavior 1978Successful Industrial Products from Customer Ideas 1978Innovation Diffusion in a Dynamic Potential Adopter Population 1979Decision Support Systems for Marketing Managers 1979Attitude research plays for high stakes

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1989Simultaneous new product development: Reducing the new product failure rate 1985Research in marketing in Europe: Some reflections on its setting, accomplishments and challenges

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Year1982

Typearticle

Published1982-06-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations15

Files0 public / 0

ShelfProduct Development and Customization

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doi10.1016/0148-2963(82)90027-3

openalex_workW2016882502

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