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Small business purchasing of capital equipment · Study

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ArticleSmall business purchasing of capital equipment

K. Möller1981

Article1981

Small business purchasing of capital equipment

K. Möller · Pekka Pesonen

14 citations·0/0 files stored·Industrial Marketing Management

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Consumer Behavior and Marketing Influence Multi-Criteria Decision Making Consumer Market Behavior and Pricing

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References

1973Issues in Marketing's Use of Multi-Attribute Attitude Models 1978Consumer and Industrial Buying Behavior 1978Research for Marketing Decisions 1975A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes 1978Assessing Response to Industrial Marketing Strategy 1976Buyer/Consumer Information Processing 1978Market-Based Guidelines for Design of Industrial Products 1975Perceptions of the industrial distributor

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Details

Year1981

Typearticle

Published1981-10-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations14

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1016/0019-8501(81)90034-1

openalex_workW2010616566

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