The Customer Value Strategy in the Competitiveness of Companies

Maohua Li

22 citations0/0 files storedInternational Journal of Business and Management

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Business Strategies and Innovation Customer Service Quality and Loyalty Corporate Governance and Management

Abstract

By the in-depth development of economic globalization in recent years, market competition has become the focus of the fight against various companies. The survival and development of companies is not only depending on its own resources, but also relying on more value-oriented consumers. For companies around the world, their tasks are not only to take a variety of measures to deal with market risk, but also to keep pace with the trend of the times and make appropriate adjustments on the strategy and tactics of the company to deal with all problems arising from the fierce competition. With the thinking of

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1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1997Customer value: The next source for competitive advantage 2001Strategy and the Internet.1997The Power of Product Platforms 1995The Discipline of Market Leaders 1998Competing in the third wave: the ten key management issues of the information age 1998Competing in the third wave: The ten key management issues of the information age

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