this work references cited by second hop· second hop is a sample of the most-cited connectionsReferences
- 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
- 1973Job Market Signaling16,329 cited
- 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
- 1970Information and Consumer Behavior5,796 cited
- 1974Advertising as Information3,430 cited
- 2000Frictionless Commerce? A Comparison of Internet and Conventional Retailers2,478 cited
- 1986Price and Advertising Signals of Product Quality2,284 cited
- 1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces2,255 cited
- 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
- 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
- 1994A Model of Perceived Risk and Intended Risk-Handling Activity2,037 cited
- 1960Consumer Behavior as Risk Taking1,879 cited
- 1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
- 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
- 1999Signaling Unobservable Product Quality through a Brand Ally
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