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ArticleA note on the role of cause type in cause-related marketing

Barbara A. Lafferty2013

Article2013

A note on the role of cause type in cause-related marketing

Barbara A. Lafferty · Diane R. Edmondson

76 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability

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References

1957The Measurement of Meaning 1987Rediscovering the Social Group: A Self‐Categorization Theory 1989Rediscovering the Social Group: A Self-Categorization Theory.1997The Psychology of Attitudes 1994Self and Collective: Cognition and Social Context 1989A Critical review of consumer satisfaction 1995Brand Equity, Brand Preference, and Purchase Intent 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes

Cited by

2016Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification 2015A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses 2022Co-branding research: where we are and where we could go from here 2019Does the global vs. local scope matter? Contingencies of cause-related marketing in a developed market 2016A Journey of Cause Related Marketing from 1988 to 2016

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2012Missing ingredients in cause-related advertisingarticle · 6 shared references 2016Leveraged marketing communications: a framework for explaining the effects of secondary brand associationsarticle · 6 shared references 2016Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identificationarticle · 5 shared references 2009Portraying the Cause Instead of the Brand in Cause-Related Marketing ADS: Does it Really Matter?article · 5 shared references 2016Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer responsearticle · 5 shared references 2022Co-branding research: where we are and where we could go from herearticle · 5 shared references

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Year2013

Typearticle

Published2013-08-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations76

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2013.07.021

openalex_workW2001291111

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2020

A Systematic Review of Experimental Studies Investigating the Effect of Cause-Related Marketing on Consumer Purchase Intention

2019Cause-related marketing: an exploration of new avenues through conjoint analysis

2016One For Me, One For You: Cause‐Related Marketing with Buy‐One Give‐One Promotions