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A note on the role of cause type in cause-related marketing

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References

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128 cited

2009Portraying the Cause Instead of the Brand in Cause-Related Marketing ADS: Does it Really Matter?99 cited

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2016Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification130 cited
2015A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses65 cited
2022Co-branding research: where we are and where we could go from here64 cited
2019Does the global vs. local scope matter? Contingencies of cause-related marketing in a developed market37 cited
2016A Journey of Cause Related Marketing from 1988 to 201636 cited
2020A Systematic Review of Experimental Studies Investigating the Effect of Cause-Related Marketing on Consumer Purchase Intention34 cited
2016One For Me, One For You: Cause‐Related Marketing with Buy‐One Give‐One Promotions30 cited
2019Cause-related marketing: an exploration of new avenues through conjoint analysis30 cited
2021A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising28 cited
2017Role of celebrity in cause related marketing28 cited
2016The Detrimental Effect of Cause-Related Marketing Parodies24 cited
2020Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation23 cited
2021“We Go Together”: Understanding social cause-related purchase intentions of young adults23 cited
2023Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach20 cited
2016Exploring the effective restaurant CrM ad20 cited
2018The Dual Processing of Donation Size in Cause-Related Marketing (CRM): The Moderating Roles of Construal Level and Emoticons20 cited