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Concurrent Validity of a Measure of Innovative Cognitive Style · Study

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ArticleConcurrent Validity of a Measure of Innovative Cognitive Style

Benoy Joseph1984

Article1984

Concurrent Validity of a Measure of Innovative Cognitive Style

Benoy Joseph · Shailesh J. Vyas

106 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Behavior and Market Dynamics Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

2025Advances in Consumer Research 1980Innovativeness, Novelty Seeking, and Consumer Creativity 1978Innovativeness: The Concept and Its Measurement 1976New Product Adoption and Diffusion 1971Personality and Consumer Behavior: A Review 1972Innovative Behavior and Communication 1956Moderator Variables in Prediction 2002Communication in organizations

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2004Alleviating Consumers' Privacy Concerns in Location-Based Services: A Psychological Control Perspective 2016The Impact of Image Dimensions toward Online Consumers’ Perceptions of Product Aesthetics 2006Consumer adoption of Short Message Service (SMS): a suggested framework 2016Attitude Confidence and User Resistance for Purchasing Wearable Devices on Virtual Reality: Based on Virtual Reality Headgears 2020Effects of Consumer Innovativeness, Fashion Innovativeness, and Fashion Involvement on Online Purchase Intention

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Year1984

Typearticle

Published1984-03-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations106

Files0 public / 0

ShelfConsumer Behavior and Market Dynamics

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doi10.1007/bf02729494

openalex_workW2001291259

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