Consumer adoption of Short Message Service (SMS): a suggested framework

Yong‐Jian Wang · Angela V. Hausman

5 citations0/0 files storedInternational Journal of Technology Marketing

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Technology Adoption and User Behaviour Innovation Diffusion and Forecasting Health, Technology, Consumer Behavior

Abstract

This study investigates the factors affecting consumer adoption of Short Message Service (SMS), a mobile technology consisting of four aspects: communication, information, entertainment, and m-commerce. The suggested framework builds on Rogers (1995) and incorporates a series of salient variables suggested by previous research, including innovation characteristics, personal characteristics, social system, and marketing environment.

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1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1980Understanding Attitudes and Predicting Social Behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1995Understanding Information Technology Usage: A Test of Competing Models 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications

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