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Promoting a minority language to majority language speakers: television advertising about the Māori language targeting non-Māori New Zealanders
10 references·0 citing·34 second hop
Promoting a minority language to majority language speakers: television advertising about the Māori language targeting non-Māori New Zealanders (2010)Promoting a minority language to majority…The behaviours of non-Maori New Zealanders towards the Maori language (2009)The behaviours of non-Maori N…Planning for Tolerability: Promoting Positive Attitudes and Behaviours Towards the Maori Language Among Non-Maori New Zealanders (2008)Planning for Tolerability: Pr…Planning for Tolerability in New Zealand, Wales and Catalonia (2008)Planning for Tolerability in …Language Practices, Preferences and Policies: Contrasting Views of Pakeha, Maori, Pasifika and Asian students (2006)Language Practices, Preferenc…Rearticulating the Case for Minority Language Rights (2003)Rearticulating the Case for M…The Discourse of Advertising (2001)The Discourse of AdvertisingAccommodating and Resisting Minority Language Policy: The Case of Wales (2000)Accommodating and Resisting M…He Taonga Te Reo: The Use of a Theme Year to Promote a Minority Language (1997)He Taonga Te Reo: The Use of …Pictorial Metaphor in Advertising (1996)Pictorial Metaphor in Adverti…Words in Ads. (1995)Words in Ads.Bilingualism With and Without Diglossia; Diglossia With and Without Bilingualism (1967)Reversing Language Shift (1991)Handbook of Research in Second Language Teaching and Learning (2005)Attitudes of non-Maori New Zealanders towards the use of Maori in New Zealand English (2010)Learning Māori in the workplace: non-Māori learners’ assessment of the value of te reo (2022)The psychology of attitudes. A.H. Eagly & S. Chaiken. Fort Worth, TX: Harcourt, Brace, & Janovich, 1993, 794 pp. Reviewed by Christopher Leone, University of North Florida (1995)The Psychology of Attitudes (1997)Promoting the Māori language to non-Māori: evaluating the New Zealand government’s approach (2011)Language policy and language choice at European Universities: Is there really a ‘choice’? (2015)Negotiating the culture order in New Zealand workplaces (2018)An intergroup approach to second language acquisition (1982)On dialect: Social and geographical perspectives . By Peter Trudgill. New York: New York University Press, 1983. Pp. viii, 240. $27.50. (1986)When learning a second language means losing the first (1991)Multilingual Education across Oceania (2015)Imagined Communities. Reflections on the Origin and Spread of Nationalism (1985)Multicultural citizenship: a liberal theory of minority rights (1996)Bilingual/Immersion education: Indicators of good practice (2004)Māori-medium Education: Current Issues and Challenges (2005)Māori-medium Education: Current Issues and Challenges (2008)Selections from the prison notebooks (2020)The Logic of Practice (1990)Language documentation (1999)Language ecology and endangerment (1999)Revisiting orientations in language planning: Problem, right, and resource as an analytical heuristic (2016)Distinction: A Social Critique of the Judgement of Taste* (2018)Identity constructions in multilingual advertising (2001)10. ADVERTISING AS A SITE OF LANGUAGE CONTACT (2003)“Fake News” Is Not Simply False Information: A Concept Explication and Taxonomy of Online Content (2019)Metaphor in Pictures and Multimodal Representations (2008)The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues (2013)Extended Conceptual Metaphor Theory (2020)Representing climate change futures: a critique on the use of images for visual communication (2005)The alchemy of the upwardly mobile: symbolic capital and the stylization of elites in frequent-flyer programmes (2006)Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric? (2007)
this work references cited by second hop

References

  • 2001The Discourse of Advertising1,129 cited
  • 1996Pictorial Metaphor in Advertising988 cited
  • 2003Rearticulating the Case for Minority Language Rights199 cited
  • 1995Words in Ads.160 cited
  • 2000Accommodating and Resisting Minority Language Policy: The Case of Wales95 cited
  • 2008Planning for Tolerability in New Zealand, Wales and Catalonia22 cited
  • 2006Language Practices, Preferences and Policies: Contrasting Views of Pakeha, Maori, Pasifika and Asian students7 cited
  • 2008Planning for Tolerability: Promoting Positive Attitudes and Behaviours Towards the Maori Language Among Non-Maori New Zealanders7 cited
  • 1997He Taonga Te Reo: The Use of a Theme Year to Promote a Minority Language6 cited
  • 2009The behaviours of non-Maori New Zealanders towards the Maori language4 cited

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