Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The role of market-oriented relations in public relations: The differing perspectives of managers and practitioners in the U.S. and Taiwan

16 references·0 citing·34 second hop

FromToDepth

this work references cited by second hop

References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1997The balanced scorecard: Translating strategy into action8,199 cited
1984Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit3,337 cited
2018MANAGING PUBLIC RELATIONS2,191 cited
1969Broadening the Concept of Marketing1,762 cited
1993Excellence in public relations and communication management1,144 cited
2002Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries976 cited
1987Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework874 cited
2023Managing Public Relations678 cited
1997Toward a Concept and Theory of Organization-Public Relationships531 cited
1987Marketing and Exchange520 cited
2001Handbook of Public Relations445 cited
2016Public relations as relationship management. A relational approach to the study and practice of public relations436 cited
2001OPRA: A Cross-Cultural, Multiple-Item Scale for Measuring Organization-Public Relationships410 cited
1998Marketing Organization: An Integrative Framework of Dimensions and Determinants

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

324 cited

1982Interpersonal Communication: The Social Exchange Approach.315 cited

Cited by

No citing works inside the corpus for this window.