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Decision time as a function of the number and complexity of equally attractive alternatives.
1 references·16 citing·48 second hop
Decision time as a function of the number and complexity of equally attractive alternatives. (1968)Decision time as a function of the number…Conflict, arousal, and curiosity. (1960)Conflict, arousal, and curios…Forecast Uncertainty Information Improves Multialternative Risky Decision-Making (2025)Forecast Uncertainty Informat…Identifying, analyzing, and finding solutions to the sales lead black hole: A design science approach (2020)Identifying, analyzing, and f…Zur Komplexität von Entscheidungssituationen (2019)Zur Komplexität von Entscheid…The Complex Role of Complexity (2015)The Complex Role of ComplexityThe effect of having too much choice (2008)The effect of having too much…An investigation of performance, productivity, and rationality in multi-criteria decision making (2003)An investigation of performan…Response Latencies in the Analysis of Conjoint Choice Experiments (2000)Response Latencies in the Ana…Time Pressure and Task Adaptation (1993)Time Pressure and Task Adapta…Direct observation of search behavior in the purchase of two nondurable products (1985)Direct observation of search …Time and Consumer Behavior (1981)Time and Consumer BehaviorConsumer behavior and perceived decision freedom: A reexamination. 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this work references cited by second hop

References

  • 1960Conflict, arousal, and curiosity.6,018 cited

Cited by

  • 1976Time and Consumer Behavior: An Interdisciplinary Overview298 cited
  • 2000Response Latencies in the Analysis of Conjoint Choice Experiments86 cited
  • 2015The Complex Role of Complexity79 cited
  • 1975Decision Time as a Function of Task Complexity37 cited
  • 1970The Structure of Executive Decisions and Decision Times30 cited
  • 1981Time and Consumer Behavior27 cited
  • 1970A model of decision times in difficult decision situations.26 cited
  • 2020Identifying, analyzing, and finding solutions to the sales lead black hole: A design science approach24 cited
  • 1985Direct observation of search behavior in the purchase of two nondurable products24 cited
  • 1993Time Pressure and Task Adaptation21 cited
  • 2019Zur Komplexität von Entscheidungssituationen21 cited
  • 2008The effect of having too much choice21 cited
  • 1979Consumer behavior and perceived decision freedom: A reexamination.6 cited
  • 2003An investigation of performance, productivity, and rationality in multi-criteria decision making4 cited

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1978
A LABORATORY STUDY OF INDIVIDUAL SEARCH PATTERNS IN A DECISION‐MAKING SITUATION
3 cited
  • 2025Forecast Uncertainty Information Improves Multialternative Risky Decision-Making1 cited