A LABORATORY STUDY OF INDIVIDUAL SEARCH PATTERNS IN A DECISION‐MAKING SITUATION

Abstract

Abstract This study investigates the effects of time and probability constraints on the search process in a decision‐making situation. The setting was a behavioral laboratory in which subjects were asked to choose one art print from a selection of 260 prints. The prints were in sets of five for convenience in showing. In the nonconstraint condition, subjects were able to set their own pace in viewing prints and could obtain any print in the whole set that was desired. Under the constraint condition, the time and probability constraints were both operative. Under the time constraint, viewing additional sets required increasing amounts of time. Under the probability constraint, there was a constantly reducing probability—down to a minimum of ten percent—of obtaining an earlier print as more prints were viewed. In comparison to unconstrained subjects, constrained subjects viewed fewer prints and did more rechecking in total while the search was in process.

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