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The Four Ps of the Marketing Concept: Prescriptive, Polemical, Permanent and Problematical
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  • 2006Deviant Customer Behavior: An Exploration of Frontline Employee Tactics255 cited
  • 1996Political marketing and the marketing concept222 cited
  • 2011Marketing-as-practice. Introduction to the special issue132 cited
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  • 2001Customer retention: a potentially potent marketing management strategy126 cited
  • 2020Qualitative research in marketing: what can academics do better?123 cited
  • 2003‘We Are All Customers Now . . .’ Rhetorical Strategy and Ideological Control in Marketing Management Texts*122 cited
  • 2006Mapping the re‐engagement of CRM with relationship marketing120 cited
  • 1997Beyond the one-dimensional marketing manager: The discourse of theory, practice and relevance83 cited
  • 1999Value Transformation in Relationship Marketing82 cited
  • 2014Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture81 cited
  • 1994Marketing as Multiplex: Screening Postmodernism77 cited
  • 1997Building relationship platforms in consumer markets: a value chain approach73 cited
  • 2001Art or Science? Fifty Years of Marketing Debate67 cited

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  • 1998Some dangerous axioms of relationship marketing66 cited
  • 2008Marketing mobile futures: assembling constituencies and creating compelling stories for an emerging technology64 cited