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Cross Media Promotion of the Internet in Television Commercials
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Cross Media Promotion of the Internet in Television Commercials (2000)Cross Media Promotion of the Internet in …Sales and Marketing Management (2007)Sales and Marketing ManagementCommercial Scenarios for the Web: Opportunities and Challenges (2006)Commercial Scenarios for the …Public Attitudes Toward Advertising: More Favorable Than You Might Think (1998)Public Attitudes Toward Adver…New Media Interactive Advertising vs. Traditional Advertising (1998)New Media Interactive Adverti…Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites (1998)Interactive Functions and The…Asian-Americans: Television Advertising and the “Model Minority” Stereotype (1997)Asian-Americans: Television A…Advertising on the Web: Is There Response before Click-Through? (1997)Advertising on the Web: Is Th…Enterprise One to One: Tools for Competing in the Interactive Age (1996)Enterprise One to One: Tools …The one to one future (1995)The one to one futureAn Imagery-Processing View of the Role of Pictures in Print Advertisements (1991)An Imagery-Processing View of…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Consumer Search: An Extended Framework (1986)Consumer Search: An Extended …The Effects of Product Class Knowledge on Information Search Behavior (1985)The Effects of Product Class …A Model of Consumer Information Search Behavior for New Automobiles (1983)A Model of Consumer Informati…Dimensions of Consumer Information Seeking Behavior (1981)Dimensions of Consumer Inform…The Economics of Information (1961)The Economics of InformationHere's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes (2001)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)How smartphone advertising influences consumers' purchase intention (2018)An Information Processing Theory of Consumer Choice (1979)Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Toward a Theory of Social Judgments of Organizations: The Case of Legitimacy, Reputation, and Status (2011)ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. 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(1972)A Model of Perceived Risk and Intended Risk-Handling Activity (1994)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Survey of Internet users' attitudes toward Internet advertising (1999)Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations (2000)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Diffusion of Innovations 1 (2019)An Analysis of Information Content in Television Advertising (1977)Advertising Value and Advertising on the Web (1996)A New Marketing Paradigm for Electronic Commerce (1997)The Interactive Advertising Model (2000)Web Commercials and Advertising Hierarchy-of-Effects (2000)Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience (2012)Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity (2002)What is Interactivity and is it Always Such a Good Thing? 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References

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  • 1997

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Asian-Americans: Television Advertising and the “Model Minority” Stereotype
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