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Creativity Awards: Great Expectations?
16 references·3 citing·51 second hop
Creativity Awards: Great Expectations? (2013)Creativity Awards: Great Expectations?The Standard Definition of Creativity (2012)The Standard Definition of Cr…Tailor-made single-item measures of doubly concrete constructs (2009)Tailor-made single-item measu…Creativity in context (2009)Creativity in contextThe Impact of Advertising Creativity on the Hierarchy of Effects (2008)The Impact of Advertising Cre…A Comparison of Expert and Nonexpert Raters Using the Consensual Assessment Technique (2008)A Comparison of Expert and No…The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…Modeling the Determinants and Effects of Creativity in Advertising (2007)Modeling the Determinants and…RECALL AND PERSUASION: Does Creative Advertising Matter? (2005)RECALL AND PERSUASION: Does C…Creativity (2004)CreativityBreaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory (2002)Breaking Through the Clutter:…Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor (1999)Responses to Information Inco…A Theory of Individual Creative Action in Multiple Social Domains (1996)A Theory of Individual Creati…Explaining Creativity: The Attributional Perspective (1995)Explaining Creativity: The At…Judgments of originality and appropriateness as predictors of creativity (1993)Judgments of originality and …Advances in Consumer Research (1992)Advances in Consumer ResearchCreativity syndrome: Integration, application, and innovation. (1988)Creativity syndrome: Integrat…Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising (2023)Driving Impact through Inclus…Creativity identity in Colombia: the advertising creatives’ perspective (2017)Creativity identity in Colomb…Matching Creative Agencies with Results-Driven Marketers (2013)Matching Creative Agencies wi…Identity and the life cycle (1959)Conflict, arousal, and curiosity. (1960)Sparkling Fountains or Stagnant Ponds: An Integrative Model of Creativity and Innovation Implementation in Work Groups (2002)The Social Side of Creativity: A Static and Dynamic Social Network Perspective (2003)A meta-analysis of 25 years of mood-creativity research: Hedonic tone, activation, or regulatory focus? (2008)The Structure of Scientific Revolutions (2017)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2012The Standard Definition of Creativity3,864 cited
  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
  • 1992Advances in Consumer Research2,863 cited
  • 2009Creativity in context2,435 cited
  • 1988Creativity syndrome: Integration, application, and innovation.1,765 cited
  • 1996A Theory of Individual Creative Action in Multiple Social Domains1,334 cited
  • 2004Creativity993 cited
  • 2002Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory452 cited
  • 2008A Comparison of Expert and Nonexpert Raters Using the Consensual Assessment Technique374 cited
  • 1999Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor336 cited
  • 2008The Impact of Advertising Creativity on the Hierarchy of Effects334 cited
  • 2007Modeling the Determinants and Effects of Creativity in Advertising309 cited
  • 1993Judgments of originality and appropriateness as predictors of creativity309 cited
  • 2005RECALL AND PERSUASION: Does Creative Advertising Matter?283 cited
  • 1995Explaining Creativity: The Attributional Perspective

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260 cited
  • 2009Tailor-made single-item measures of doubly concrete constructs245 cited
  • Cited by

    • 2023Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising44 cited
    • 2013Matching Creative Agencies with Results-Driven Marketers32 cited
    • 2017Creativity identity in Colombia: the advertising creatives’ perspective16 cited