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Publication Productivity in the Three Leading U.S. Advertising Journals: 1989 through 1996
9 references·16 citing·54 second hop
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this work references cited by second hop

References

  • 1997Faculty Perceptions of Marketing Journals289 cited
  • 1991Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects266 cited
  • 1994Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research181 cited
  • 1987Marketing Journal Hierarchies: Faculty Perceptions, 1986-87127 cited
  • 1992Speculations on the Future of Advertising Research124 cited
  • 1996Textual Analysis in Advertising Research: Construction and Deconstruction of Meanings120 cited
  • 1996Something Old, Something New: Exploring the Interaction between Ritual and Advertising106 cited
  • 1992Advertising Pressures on Newspapers: A Survey103 cited
  • 1990Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 198871 cited

Cited by

  • 2005INTERNATIONAL SERVICES ADVERTISING (ISA): Defining the Domain and Reviewing the Literature48 cited
  • 2007International advertising strategy: the standardisation question in manager studies47 cited
  • 2022The Journal of Advertising ’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review46 cited
  • 2010Contributions to Radio Frequency Identification (RFID) research: An assessment of SCI-, SSCI-indexed papers from 2004 to 200846 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2010Regionalization vs. globalization in advertising research: Insights from five decades of academic study45 cited
  • 2006The State of Scholarly Journal Publishing: 1981-200035 cited
  • 2006An examination of the globalisation of authorship in publishing in 20 leading marketing journals32 cited
  • 2004Periodical usefulness: an international perspective32 cited
  • 2008A Ten-Year Retrospective of Advertising Research Productivity, 1997-200632 cited
  • 2015A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963–201429 cited
  • 2010El perfil de las revistas españolas de comunicación (2007-2008)26 cited
  • 2002A Ranking of the Most Productive Business Ethics Scholars: A Five-Year Study26 cited
  • 2010Maintenance person or architect?26 cited
  • 2001Author and Institution Productivity in Industrial Marketing Management from 1971 to 199823 cited
  • 2012Benchmarking Individual Publication Productivity in Logistics20 cited
  • 2002Peer Evaluation and Readership of Influential Contributions to the Advertising Literature20 cited